The Avault podcast crew discuss the growth and impact of casual gaming and joining them is Jesse Redniss, Vice President of Digital Strategy for USA Networks. Jesse talks about the USA Network branded games that can be found over at their Character Arcade. He shares his thoughts on the casual gaming market and the demographics of this segment of the industry. He also delves into the concept of ad supported games and how they can bring additional revenue for developers. Could casual games ultimately water down hardcore games? Find out by tuning to this week’s show.