Courtesy of Marc Berman http://pifeedback.com/eve/forums/a/tpc/f/6...m/988109921/p/3
The season two premiere of BURN NOTICE got off to a red-hot start, delivering a 4.02 household rating, 2.69 million in P25-54, 2.36 million in P18-49, 924,000 in P18-34 and 5.4 million total viewers. This represents a series high among P25-54, P18-49 and total viewers delivered for the show.
Following are comparative highlights:
Compared to the series premiere of BURN NOTICE last summer the season two premiere was up +23% in P25-54, +19% in P18-49, and +35% in total viewers.
Compared to the full season one average of BURN NOTICE the season two premiere was up +30% in P25-54, +25% in P18-49, +7% in P18-34 and +33% in total viewers.
BURN NOTICE was by far the #1 cable program on Thursday night, and made USA the #1 cable network for the night among both P18-49 and P25-54.
USA was the #2 network in all of TV in the 10pm hour behind only NBC, beating original programming on CBS and ABC in both P18-49 and P25-54.
BURN NOTICE is the #2 original scripted series telecast among P25-54 on cable for the year, behind only the MONK season finale in 1Q08.
The BURN NOTICE second season premiere exceeds Lifetimes Army Wives' second season premiere among P25-54 by +9% and total viewers by +19%.
