Hey guys, there's trouble for The CW:

CW Gets Good Gossip, Bad News
By Joal Ryan Tue May 20, 7:05 AM PDT
Take that, Wall Street Journal.

On the same day the nation's leading business newspaper reported that time may be running out for the CW, the network went on to score its biggest second-biggest Monday night. Ever. In its two-year history. Among viewers named Ashley who like venti decafs, except on Fridays when they favor grande chais aged 18 to 34.

Well, anyway, it's something.

And, actually, the season finales of One Tree Hill and Gossip Girl needed no qualifications. Per the CW, they provided the network with its most-watched Monday of the season, and its best Monday performance in its aforementioned two-year history among prized young adults, aged 18-49.

But because the CW is committed to even-younger adults, it was the 18-34 stat that the network trumpeted above all today.

Yesterday, it was the Wall Street Journal reporting that advertisers had "cooled" on the network, that "at least" one of its owners was ready to bail, and that next season could be its last.

The CW, a joint venture between CBS and Warner Bros., which was formed out of the demise of the WB and UPN, launched in the fall of 2006. Though it was formed by addition, the math hasn't added up for the CW. Instead of pooling the WB's and UPN's audiences, it essentially lost one of them. Where the WB and UPN were drawing a combined 6 million viewers in their final season, the CW averaged about 3 million in its first season.

With just days to go in this season, the CW is down to 2.6 million. And it's losing, not gaining, ground among 18- to 34-year-olds.

Next season, the CW will go with its most narrowly focused, cable-esque lineup yet, zeroing in on young females, aged 18-34, with its Beverly Hills 90210 update, and returning shows such as Gossip Girl, One Tree Hill and America's Next Top Model. Overall, it'll program five nights a week, having originally spurned Saturdays, and having recently turned Sundays over to an outside company.

In the Journal, CBS and Warners execs didn't sound thrilled with the CW's struggles, but they didn't sound any direct threats, either.

If nothing else, the CW will always have Monday. Gossip Girl averaged an estimated 3 million viewers, way up over its season average. One Tree Hill also closed strong, with an estimated 3.2 million.

It'll also have Sunday's New York Times, which published a think piece on Gossip Girl

Memo to Serena and pals: Renew Times; cancel Journal.

credit: tv.yahoo.com

The CW has lost the UPN Viewers,they kepted all the Prepy shows.And dropped all the UPN Shows.Which has caused the CW to loose African American Viewers and Young men 18-34 who watched SmackDown because there is nothing good to watch on that Network.On UPN sometimes you would see some wrestlers appear on other UPN Shows and so i would watch that and UPN used to run extra WWE Specials alot and the CW Does not,except in 2006 the WWE vs. ECW Head to Head which aired on a Wednesday.

CW has terrible shows. The only shows i ever watched on that channel was Angel sometimes and correct me if I'm wrong that got either axed right before the merge or right after. Anyways its all stupid little soap opera for teen shows. No decent dramas.

Angel aired from 1999-2004.

The CW Network was launched in 2006

Let me correct you on something ratedrko1:

USA aired the WWE vs. ECW Head to Head Special which was 4 days before the ECW One Night Stand II PPV and that was when they had Big Show joined the ECW after he OUTSMARTED Edge.

and as for upn:

Remember Super Tuesday?

Well they aired that on upn and then, they showed it again on The New TNN (SPIKE) and upn also showed the LIVE Special Tuesday Night Edition of SD! 2 days after Survivor Series 2005.

Well the only thing that I watch on The CW besides SD! is Judge Maria Lopez, but other than that, I don't care for the network.

and let me ask you this:

Suppose if The CW doesn't pull big ratings, what will they do next?

Bring back upn and The WB?

Oh Thanks tnald! I forgot WWE vs.ECW Head to Head aired on USA.

But yea UPN Treated SD! Better then CW.The CW has done nothing to help promote SD!

If the CW's ratings dont go up and they go under i dont see UPN or WB coming back.I suspect the Network would be sold and have new owners,possibly a name change.I dont know who would buy it but i would like to see NBC or WWE Buy it.

or should CBS buy 100% of CW or should Warner Bros. own 100% or should Disney buy it?

To me it would not matter who bought the Channel as long as they can make it Good and Entertaining.NBC,CBS,DISNEY any of them Would be fine.I dont think Warner Brothers should,they already failed with WB

Wow i was was way off on that one. Case proven though.