My name is Erik and I attend an advertising school in Chicago.
Right now we are currently working on insights.
For example, Nike does research on Why Runners Enjoy Running by talking to runners and getting insight on why they make running such an important part of their life. This information is then given to creative people. The creative people let this true information influence their advertisements.
My assignment is to gain insight on dog show participants/ enthusiasts. This is strictly academic.
So, In conclusion, tell me what you love about dog shows. The good, the great, what's addictive, what's the competition like, rules of thumb, etc.
I am sure the threads from this post will all be very positive and fun to read.
By the way, from doing research on dog shows, it's making me really want a dog!!
Thank you for your time.