source: Wrestling Observer Newsletter

-- There has been talk of turning CM Punk heel, but since his merchandise is selling far better than someone in his position should be selling, some believe that he should be built up higher as a babyface. There has also been talk of Punk switching brands.

CM Punk will for sure leave ECW This year.Im not sure if he will go to SD! I heard Undertaker will be champ for along time and so i dont see Punk cashing in his brieft case to face UnderTaker unless he turns heel.

I say if Punk turns heel=SmackDown

If Punk stays babyface=Raw

I thought last month they were going to start marketing him toward the children, if they turn him heel that totally eliminates the prior rumors.

I hear good things about both his face and heel dispositions back in ROH, so I wouldn't mind seeing him either way.

He's not so great now though, his ROH stuff blows his WWE stuff out of the water. Maybe a heel turn will help.

I don't think it would need to be a heel run to really bring him back, I just think he needs a proper push. Some of his best stuff was in ironman matches where he really got to use all his moves and really showcase what he can do. These like 10-15 matches aren't helping him much.

Dead on assessment. Totally agree.